Pilot · first lease-up

30.6% of new-build apartments signed by tenants within 48 hours. Beyonity makes it possible.

LOU Luzern. Marketed entirely digitally with the Navigator® and BeyonityHELLO®: from the first digital tour through to the e-signature, with no break between systems, all in one place.

LOU Luzern, exterior visualization of the access between the buildings

Location: Lucerne, CH
Size: 147 apartments
Project type: New build
Client: UBS AG
Marketed by: Privera AG

The result

The numbers speak for themselves.

All figures relate to LOU Luzern, measured from the start of marketing.

30.6%

45 of 147 apartments signed digitally by tenants, 48 hours after marketing began

Source: HELLO OS reporting

lease agreements signed digitally in full (by both tenant and manager), within those same 48 hours

Source: contract log

<2min

fastest route from first click through application to e-signature

Source: contract log

26.3%

lead-to-tenant conversion. For comparison: the industry figure is 0.4–1.2%

Source: HELLO OS reporting

The success story

No tour, no problem: how the first 45 apartments were signed by tenants within the first 48 hours.

The starting point

Others show a showroom. LOU Luzern started marketing without one.

The ambition at the start of marketing, before ground was even broken: to lease apartments with no showroom and no tour appointments.

LOU Luzern, exterior visualization from the street side

The solution

The Navigator replaced the model apartment, HELLO OS the application process.

LOU Luzern runs on the Navigator with the Integrated Website add-on: the Navigator is the entire project presence at louluzern.ch. Prospects see at a glance which apartments are still available and which are already leased.

Realtime Tour lets them experience the apartment as they would on a tour. Further add-ons such as Sun Simulation, Info Flags and POI Panorama give them a real sense of the surroundings as well.

Once prospects find the apartment they want, they apply digitally on the spot, the dossier is checked by AI and the decision is prepared. No break between systems.

LOU Luzern, living area of a 2.5-room apartment looking onto the loggia — interior visualization

The result

After 48 hours the picture was clear: 30.6 percent of lease agreements signed by tenants.

With the Navigator® and BeyonityHELLO®, 45 of the 147 apartments had been signed digitally by tenants within the first 48 hours of marketing. That is 30.6 percent. In the same period, 22 lease agreements had been signed digitally in full.

Lead-to-tenant conversion stood at 26.3 percent. For comparison: 0.4 to 1.2 percent is usual in the property industry.

The shortest measured time from application to e-signature was under two minutes.

Try it yourself